Gemma Patrick, Director's comments:
We chose to market our properties on Zoopla, Prime Location, and Social Media, following lengthy discussions with the Right Move Area Manager, and Zoopla's Area Manager. I felt that Right Move didn't offer anything more than a simple domain portal. It gave no extras for buyers or vendors like the Zoopla group clearly does and continues to develop this in 2018. Let's face it, the premium listing isn't really going to make buyers more likely to buy is it!?
So we signed up to Zoopla and have been thoroughly impressed by their constant drive to improve their service. They are vibrant, interactive, and informative. This is what buyers want and need in a modern fast moving property market. They can access all the property and local information in one place, as well as uSwitch and other useful contacts to help with their move.
For selling and lettings, our results have proven to us time and time again, that the UK population is more savvy than the statistics report. 99% of buyers tell me in person, that they would always look at both portals. So why should we pay for both portals to do the same thing!? We don't. And that is how and why we pass our savings on to you. Patrick Oliver 01424 390100.
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ZPG announces record visits and increased agency membership and listings
ZPG has revealed its 2017 annual report this morning with a stream of records - 648 million visits to portals, revenue from property services up 41 per cent and a six per cent rise in its number of UK agencies with a five per cent rise in its property listings.
The highlights of its 2017 annual report, released to the City and shareholders this morning, include:
- overall group revenue for all of its services increased 24 per cent to £244.5 million;
- record traffic of 648 million visits “generating record of over 56 million partner leads”;
On its property portal and associated services side:
- revenue up 41 per cent to £122.3 million;
- UK estate agency partners and inventory up six per cent and five per cent respectively to 14,775 branches and 969,000 listings;
“Our Property division performed very well driven by strong demand for our additional products, further migration of our software partners to cloud-based products and a continuation of returning portal partners” says Alex Chesterman, ZPG chief executive officer.
“We significantly enhanced the partner cross-sell opportunity with the successful integration of our acquisitions in website, software, data and print products and saw the average number of products per partner increase by 27 per cent over the period.”
Chesterman also revealed that ZPG had snapped up Calcasa, which he described as “the leading provider of automated property valuations and statistical market analysis in the Netherlands”.
The report also said the firm was encouraged by the rate of returning UK agents to its portals from OnTheMarket, which now stands at over 1,000 branches.
It said 2018 would present opportunities for “deeper product integration” between the property side of the business and the price comparison side - ZPG also owns uSwitch and Money.
LSL Property Services - which has high street brands including Your Move, Reeds Rains and Marsh & Parsons - this week signed up to advertise its inventory on Zoopla and PrimeLocation for the next five years.
The arrangement with LSL was the latest of a series of high-profile deals - Connells and Countrywide also signed long-term relationships with ZPG this autumn.
